Raising Crane Currency’s Profile

To support our new employee recruiting program, Crane Currency Malta was a supporting partner for this year’s Xterra Malta event (an off-road triathlon), held in April. Xterra is a US brand that aims to encourage people to challenge their own limits and push themselves to get outdoors and keep active.

The Crane Currency logo could be seen on the athlete’s bib, finishers t-shirt and podium. Banners and flags were also placed around the event course and water bottles were given to each athlete. The sponsorship was a very cost effective way to promote Crane Currency to potential employees for our Malta facility.